Robert Mariani accurately follows the logical progression of the “Just Build Your Own” idiocy:
1. Build Your Own Website
Which will be shut down by mobile duopolists, domain registrars, and hosting providers.
2. Build Your Own Mobile OS and App Store
Where they won’t let you be on the phones or get financing to make your own phones.
3. Build Your Own Hosting Infrastructure
Which they will DDOS .
4. Build Your Own DDoS Mitigation
So then they’ll blacklist your actual domain.
5. Build Your Own Domain Registrar
Which gets banned and then deplatformed from search engines.
6. Build Your Own Search Engine
Which you won’t get any market share because you won’t be allowed to list it anywhere and they’ll blacklist you from receiving any form of payment to keep it running.
7. Build Your Own Payment Processor
In which case no current organization will do business with you because you are processing payments for the blacklist, which is organized on the international level by major players like Visa, MasterCard, and international banks which shut down anyone that threatens their monopoly. You also won’t be able to use any bank to transact these payments or get them on board as paymentees due to the stranglehold the current market leaders have.
8. Build Your Own Bank
You’ll need a massive, centralized bank to afford the payment processor. But guess who regulates banks? The feds. And guess who gives them money? Central and international banks. Two of the very problems that cause the above 7 issues.
9. Build Your Own Government
Which is the point. You cannot just “Build Your Own X” when everything is getting further centralized. Unless that “X” includes building your own government; separate of the madhouse of centralization around you.
Yes, we are up for now. Currently, we still have a few decentralized avenues available to us. How long will this last? Not forever. Centralizers don’t stop trying to claw for more power. They never stop. It’s not in their nature. They wouldn’t be in their current positions if it were.
And eventually, there are no options left. You can’t just build your own. Eventually, you have to fight back and take theirs. You have to break the centralization completely.
This is especially true with platforms that act as a public good. Google is still 90% of searches. Android and Apple still have a duopoly on phones. Twitter, Facebook, and the like are still “public” in comparison to small blogs like this one.
We can build our own. And we should. But the freedom to do so won’t last forever. Eventually, in any conflict, you have to regain lost ground. Otherwise, they’ll keep chipping away at it, piece by piece, until they have centralized everything. Then, they won’t even need to say build our own, because none of us will be left with an outlet to complain in the first place.
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